sales

Leadership Lessons from Ron Popeil

Leadership Lessons from Ron Popeil

Ronald Martin Popeil (1935-2021) was an American inventor and marketing personality. His TV infomercials became an overnight staple, and earned him more than $2 billion in sales during his 40-year run. His coined the marketing catchphrase “But wait… there’s more!”

The Greatest Sales Book of All Time

The Greatest Sales Book of All Time

This book was published in 1960, and has sold more than 8 million copies worldwide, making it among the best-selling books of all time. It is a result of a $50 bet between the author and his publisher, in which the author was challenged to write a book using only 50 different words.

How to Be a Christian Salesman

How to Be a Christian Salesman

The sales cliché is that the organization’s sole focus is on results, and that sales is about winning, or manipulating people to get anyone to buy your product whether they need it or even want it. But you can be a salesman with integrity.