ABOUT THE SPEAKER

A legend and leader in the hotel world, Horst Schulze’s teachings and vision have reshaped the concepts of service and hospitality across industries. Mr. Schulze’s professional life began more than 65 years ago as a server's assistant in a German resort town. Throughout the years he worked for both Hilton Hotels and Hyatt Hotels Corporation before becoming one of the founding members of The Ritz Carlton Hotel Company. There Mr. Schulze created the operating and service standards that have become world famous. During his tenure at The Ritz Carlton, Mr. Schulze served as President and COO responsible for the $2 billion operations worldwide.

Mr. Schulze was recognized as “corporate hotelier of the world” by HOTELS magazine. He was awarded the Ishikawa Medal for his personal contributions to the quality movement. Johnson & Wales University gave him an honorary Doctor of Business Administration degree in Hospitality Management.

After leaving The Ritz Carlton Hotel Company, Mr. Schulze went on to found The Capella Hotel Group. This luxury hotel company managed some of the most elite properties worldwide, and gave Mr. Schulze the opportunity to further define the luxury hotel industry, receiving countless awards and recognitions. Today, Mr. Schulze serves on various boards and acts as a consultant across industries. He recently completed his seminal book on creating excellence.

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Books on Marketing and Branding

Excellence Wins

For over twenty years, Schulze fearlessly led the company to unprecedented multibillion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand world renowned.

Green Eggs and Ham

With unmistakable characters and signature rhymes, Dr. Seuss’s beloved favorite has cemented its place as a children’s classic. It also happens to be among the best references of persistence for life and work!

Preeminence

What does preeminence really mean in the business world? How is it sustained and how do you know when it has been reached?

Honorable Influence

Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good.

Building a Story Brand

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller.

The Influence Mindset

Your message is your greatest tool to influence others to choose you. The problem is, most people fail because they don’t know how to position and sell themselves.